The page should be properly structured along with quality content. By quality content I mean content which should be unique and should contain targeted keywords distributes according to the need of the page. But this does not mean that you should start spamming the page with keyword spamming.

The navigation of the page should be user friendly with no flashy images or javascript buttons. And even if they are used then it should be kept in mind that the noscript tag should be used for search engine bots to crawl the links.

The images should have proper Alt Attributes to explain the image and not just put in long list of keywords to fool the Search Engines. Remember that Search Engine are smarter.

Build quality links to you pages. This will help gain trust in the eyes of the Search Engines. Links build on the basis of quality content or editorial links stands out. Otherwise you deal with link farms and link building partners and get banned by Search Engines in the near future.

Make sure that your site is submitted to quality directories. By quality directories I mean quality and they are very few. Do not submit to directories that ask for a reciprocal link back. Also, make sure you learn the pros and cons before submitting to a particular category.

Now to sum up the main points that affect the Search Engines I have listed them down in point wise to make a better understanding.

On Page Optimization

Title Tag – Should be compact and should only contain targeted keywords. It is one of the main criteria’s so should be handles effectively. Do not try to spam the page title with lots of keywords or repetitive keywords. You should always try to limit your keywords in the title to less than three.

Meta Description – Another important tag that helps search engines to denote the content of the page.

Meta Keywords – This should actually contain the targeted keywords and the keywords used in the page. Should not be huge list of keywords or occurrence of keywords. Remember GOOGLE, google, GoOgLe all them gives the same result. Try it out at Google.

Heading Tag – It is equally important as rest of the tags. Should be considered as the heading of the content and should be generated down the order.

Image Alt Attribute – Provide this tag for each of the image used in the site. This should depict the content of the image.

Off Page Optimization

Link Building – As discussed by Matt Cuts. Editorial links are always preferred. But quality links gathered through unique content on the site is also favorable.

Anchor Text – Anchor Text is another very important factor. The anchor text should be very well chalked out according to the need of the optimization plan.

Page Targeting – It is always considered to be of utmost importance that you should try to target two to maximum three keywords per page. This way you can target most keywords to your site rather than targeting 10 keywords per page.

Enet Technologies provide Search Engine Optimization and Website Design Services

These strategies are not anything that’s top secret; other internet marketers have probably done it to increase their high page rank, backlinks as well. However, as I look around I still see back link buying and selling; people are paying their money for backlinks to websites with Page Ranks of 4 and high. I want to give people a way to increase their backlinks over time (this is important to Google) without shelling out big money for getting quality links.

Use the following steps to get backlinks for FREE:

1. Directory Submission
2. Social Bookmarking
3. Article submission
4. Create a Free Blog for Client
5. Blog Directory Submission
6. Reciprocal Links
7. Promotion by Press Release

1. Directory Submission

Search Engine Ranking needs one way inbound links. What we call it “off page optimization“. Directory listing is best way to get free quality inbound links. Website Directory submission is integral part of search engine marketing campaign. Link popularity can be enhanced by getting listing in search engine friendly web directories.

2. Social Bookmarking

Submit your site to social bookmarking sites such as Digg, Technorati, Del.icio.us, and Stumbleupon are just a few examples.

3. Article Submission

Article submission is one of the vital parts of SEO and traffic building. Article submission is a free way to get one way back links to your website, as well as increase position in the SERPs (search engine results page). Article marketing on the other hand, is a great way to drive lots of traffic to site.

Benefits of Article Submission

• Number of back-links to website
• Targeting different keywords and key phrases
• Back-links from content
• Authoritative back-links
• Traffic generation
• Higher website SERPs
• Increasing Google page rank

4. Create a Free Blogs

Create blogs on free site like blogspot, wordpress for your website and then submit blog in blog directories.

5. Blog Directory Submission

Blog directory submission is similar to website directory submission. In web directory submission, you submit websites manually to general and niche web directories within. In blog directory submission, You submit web blogs to specific niche blog directories that can help to increase your blog popularity.

6. Reciprocal Links

Reciprocal links have become one of the MOST popular methods of getting backlinks for your website. Although i dont really recommend them, a lot of SEOs have found success with their 2-way / 3-way reciprocal link exchanges.

7. Promotion by Press Release

Submit your Press Release to the Top press release websites in the world.

Benefits of Press Release

• Increase links from Press Release.
• Introduce the world and media about business.
• Expand business exposure.
• Increase traffic, marketing, and page rank.
• Highly Effective and permanent results.

I hope that above mentioned steps will help you to get high ranking in Google / Yahoo and other Search Engines.